"EVERYTHING OLD IS NEW AGAIN"
jonathan swift
This was a true instance of collaboration for everyone involved.
Supreme Visuals patriarch Adler (pictured), expressed keeping his passion alive, despite being faced with growing responsibilities and life as a whole.
That was when he recruited the help of three young visionaries:
Mark, the videographer, Brianna, the creative consultant, and Josh, the photographer.
The images that came from this session came from a brainstorming session that lasted for two hours.
From this brainstorming session, we settled on the idea that we wanted to highlight the vibe of the 90s:
From the style to the overall vibe of the photos, we wanted to throw it back to a time that a lot of people look upon with fondness.
We created two outfits for this shoot, but the true statement piece came from the Mitchell & Ness Charlotte Hornets windbreaker.
It's insane how this one jacket truly was the thing to capture the essence of what we wanted this movement to be all about.
The video drove the point home even further.
The glitchy edits, added alongside cold temperature effects, and the booming sounds of Westside Gunn's "327," this was almost like a time capsule bringing you back to the Golden Era of Hip-Hop.
After seeing this, paired with the photos, it was clear that we were onto something.
If there was a phrase that we can attach to this shoot, it would be "lightning in a bottle."
Great things can come from when everyone is on the same page, knowing exactly what needs to be done, and how we can all get there.
From here, we all understood that momentum needs to be capitalized on.
And from there, we did just that.